Cassia Smith

Fable Wordmark

An wordmark for a new & used bookstore, created by re-vamping an analog typeface to use as signage for a business. The original type comes from the Dan X. Solo book, Circus Alphabets, featuring the font Daisy. An extension of this project includes a 3 foot tall letter F, laser-cut and painted to show possible scale for applied signage.

My design philosophy

I’m passionate about design and believe that it’s an opportunity to enhance communication and spark curiosity.

Reach out

Cassia Smith

Fable Wordmark

An wordmark for a new & used bookstore, created by re-vamping an analog typeface to use as signage for a business. The original type comes from the Dan X. Solo book, Circus Alphabets, featuring the font Daisy. An extension of this project includes a 3 foot tall letter F, laser-cut and painted to show possible scale for applied signage.

My design philosophy

I’m passionate about design and believe that it’s an opportunity to enhance communication and spark curiosity.

Reach out

Cassia Smith

Fable Wordmark

An wordmark for a new & used bookstore, created by re-vamping an analog typeface to use as signage for a business. The original type comes from the Dan X. Solo book, Circus Alphabets, featuring the font Daisy. An extension of this project includes a 3 foot tall letter F, laser-cut and painted to show possible scale for applied signage.