Cassia Smith

Hidden Pub Rebrand

The Hidden Pub is a brand redesign project for a local bar on the Oltrarno side of Florence. Their original logo was outdated and did not fully represent the playful ambiance within the establishment. The new identity system plays on the word "hidden" and the idea of hide and seek. The branding is extended over stationary, signage, and social media applications.

My design philosophy

I’m passionate about design and believe that it’s an opportunity to enhance communication and spark curiosity.

Reach out

Cassia Smith

Hidden Pub Rebrand

The Hidden Pub is a brand redesign project for a local bar on the Oltrarno side of Florence. Their original logo was outdated and did not fully represent the playful ambiance within the establishment. The new identity system plays on the word "hidden" and the idea of hide and seek. The branding is extended over stationary, signage, and social media applications.

My design philosophy

I’m passionate about design and believe that it’s an opportunity to enhance communication and spark curiosity.

Reach out

Cassia Smith

Hidden Pub Rebrand

The Hidden Pub is a brand redesign project for a local bar on the Oltrarno side of Florence. Their original logo was outdated and did not fully represent the playful ambiance within the establishment. The new identity system plays on the word "hidden" and the idea of hide and seek. The branding is extended over stationary, signage, and social media applications.