An analog wordmark created for a new & used bookstore. Created in Mark Fox's Identity Design class at California College of the Arts, students were tasked with re-vamping an analog typeface to use as signage for a business. The original type comes from the Dan X. Solo book, Circus Alphabets, featuring the font Daisy. An extension of this project includes a 3 feet tall letter F, laser-cut and painted to show possible scale for applied signage.
