The Hidden Pub is a brand redesign project for a local bar on the Oltrarno side of Florence. Their original logo was outdated and did not fully represent the playful ambiance within the establishment. The new identity system plays on the word "hidden" and the idea of hide and seek. The branding is extended over stationary, signage, and social media applications. Created at SRISA, in a Branding Design course with Silvia Agozzino.
Original branding
Current branding
